The Library Book — by Susan Orlean

Have you found yourself thinking, “I need to read a nice ode to public libraries”? Well, you’re in luck. Orlean (staff writer at the New Yorker for a number of years) had vowed to herself that she was done writing books. As she puts it, writing a book on any given topic is like a “slow motion wrestling match.” Here she spends a good part of a decade wrestling and exploring the circumstances around a fire that consumed much of the Downtown branch of the Los Angeles Public Library in April, 1986.

Was it arson? Maybe. Did the authorities catch the guilty party? Maybe. Did justice prevail and an innocent man was set free? Maybe. You decide. It’s like a choose-your-own-adventure tale!

What is known about the LAPL fire is that it was, and still is, the worst library fire in American history. 400,000 books burned, another 700,000 were damaged by smoke and/or water. Devastating.

Threaded through the story of the LAPL fire, a specific event at a particular time and place, Orlean pulls together the various threads of library history, library philosophy, the public library’s rather unique place in American culture and incorporates a fair bit of library humor to stitch together the story of an institution that is simultaneously fragile and extremely resilient.

Even if I weren’t a public librarian, I would still give this five stars. It’s Orlean’s best work to date. You can find a copy at your local public library: http://www.worldcat.org/oclc/1085572852

 

 

Local politics

I’m not at all sure if any of the following will have any impact one way or another, but it seems that giving money to local campaigns and candidates that I support just isn’t getting the results I would like to see. As humans are wont to do when facing a problem, I have devised a plan of action.

I’ll be printing up a batch of door hangers and I’ll spend an hour or so each week between now and November affixing them to my neighbors’ doors. On Sundays I might also focus on the windshields of cars in church parking lots with slightly amended wording that would appeal more to the righteous crowd.

If folks want to have their own version of this printed up, feel free to copy/paste and put in your own name and location. I’d be happy to be the courier once I get the initial template set up and the printing figured out. According to my reading of the Public Disclosure Commission (https://www.pdc.wa.gov/learn/publications/political-advertising-guide), such an effort doesn’t require any personal information disclosure as long as I don’t spend more than $100 dollars on the effort.

So. Here we go. Here’s the text of of the piece:

Hi, neighbor! 

My name is Mark. I live on Madison Street on the Lower South Hill and I love my neighborhood. I also love Spokane. As you are probably aware, we have an election coming up this November. 

Here are three races that are of particular importance to me:

The mayoral race. Candidate Nadine Woodward has proposed banning the homeless from using the Spokane Public Library. This idea would not only be illegal and highly impractical to implement, it’s just flat-out uncompassionate. She also went on record to say we don’t need more shelter space for the homeless. Hmm. Reality would seem to indicate otherwise. Spokane needs a practical and compassionate person in the Mayor’s office so I’m voting for Ben Stuckart. Please join me.

City Council president race. Candidate Cindy Wendle has no political or public policy experience and yet she wants to lead the legislative arm of our city government. Her campaign web page lists being a UW Husky fan growing up in Pullman and driving a Chevrolet as a member of the Wendle Ford family as two of her major diplomatic accomplishments… hmm. Right. Conversely, Breean Beggs has a long history of working to improve Spokane through thoughtful leadership, action and legislation. Join me in voting for Breean Beggs.

School board race. A comparison of candidate Katy Treloar’s platform with Nikki Lockwood’s shows that Treloar is short on the specifics of what exactly she would be advocating for in our schools. Lockwood’s stances on special education, racial equity, discipline reform, and safety show a well thought out approach and level of transparency and accountability that Treloar is lacking. Join me in voting for Nikki Lockwood. 

Not registered to vote yet? It’s an easy process. Just go to https://olvr.votewa.gov/and get signed up. October 28th is the deadline to register.

This piece of paper is paid for with my own dang money. Not a PAC, not a lobbying firm, not a union, not an industry association, just a neighbor who wants Spokane (and the people in it) to thrive.

Range : Why Generalists Triumph in a Specialized World — by David Epstein

We live in an age of specialization. In a specialized world, the dominant narrative is that we need to find our area of focus early and stick with it. Think Malcom Gladwell’s Outliers book about putting in 10,000 hours of practice to achieve proficiency. What Epstein reveals is that the “specialize early” approach only works to a certain degree in some fields and to lesser degrees in others.

An example: learning to play chess. Chess, as Epstein describes it, is a “kind world” type of problem to solve. Through repetition and practice, players can garner near-immediate feedback on their decisions and strategy, allowing them to re-evaluate and reflect. Most of life, however, isn’t a “kind world” problem. In Epstein’s vernacular, most of life falls into a “wicked” world scenario. Not “wicked” in an evil way, just one that is more complicated and often lacks the immediate feedback of hitting a golf ball and knowing to adjust a swing.

In a “wicked” world of situations, being a generalist and having a broad background of knowledge to draw upon is not a drawback or a liability, it’s an essential ingredient in being able to solve problems that are ill-defined in their scope.

Zucked : waking up to the Facebook catastrophe — by Roger McNamee

I deleted my Facebook profile way back in 2018. I’d be lying if I said I didn’t miss it, but I’d also be lying if I said I slept better at night as I participated in and contributed to the success of a deeply flawed company. McNamee gives me plenty of reasons to feel comfortable with my decision to bail from Facebook.

Here’s the deal: McNamee is a Silicon Valley institution in his own right, a pioneer alongside the wave of hippies who birthed the information technology industry. He was an early investor in Facebook and personal advisor to Mark Zuckerberg. Facebook, along with some other investing decisions, has made McNamee a very wealthy man. And one who is now tormented by what Facebook has become.

As Facebook grew rapidly, the company made a series of missteps when it came to protecting users’ privacy. As Zuckerberg would apologize and promise to do better, McNamee was willing to give him the benefit of the doubt through the first few cycle of that pattern. Until the 2016 elections. With verification of foreign interference in the U.S. election, McNamee went public with his doubts and concerns about the company and its leadership.

In short, McNamee’s concern is that Facebook’s business model (develop massive adoption rates, maximize users’ time spent on the platform and construct filter bubbles for users), flies in the face of what is needed for functional exchange of ideas and thought within democracies (or constitutional republics, if that is your preferred term). As it turns out, falsehoods and conspiracy theories, coupled with rage and incense, lead to far greater user interaction with the Facebook platform (and thus, higher ad revenues) than do logical, rational exchanges of ideas.

Facebook knows this. And yet they structure Facebook users’ personal feeds to enhance content that is incendiary in nature. How do I know that Facebook knows? Because McNamee wrote a letter to Mark Zuckerberg and Sheryl Sandberg outlining Facebook’s culpability in sowing dissent and discord amongst the voting public. And yet Facebook continues to operate largely as they did prior to the 2016 elections.

McNamee offers several solutions to the mess we find ourself in, but the most promising would appear to be the application of antitrust laws. There is plenty of legal acreage to make the argument that Facebook (and Google and Amazon, but that’s another story) are monopolies and should be broken up. As things currently stand, Facebook is able to squash competitors, buy up attractive businesses that then protects Facebook’s core business, all while wreaking havoc on the entrepreneurial system. Quick case in point: Facebook purchased Oculus, a VR development company, for $3 billion dollars. Okay, fine. But what investor is then going to go out and back a small company in that space knowing that the only exit strategy is to be bought by Facebook? There is little to no chance that Facebook will allow a competitor to build a strong business in the VR space.

Overall, four stars out of five. Here’s the link to go find this title in your own local library: http://www.worldcat.org/oclc/1060183381

 

 

There There — by Tommy Orange

With no clear protagonist, this reads more like an interwoven, multi-generational collection of personal essays about the present-day urban Native American experience. The antagonist however — also never clearly defined — looms large in the story. Violence. Abuse. Genocide. Drugs. Alcohol. Cultures struggling to adapt and find some relevance and vitality. Poverty. Each of these overlapping forces also gets its own moment in the spotlight.

As one might guess, it’s a tough read. But a good story. 4 stars.

http://www.worldcat.org/oclc/1003830622

 

Picking where you stop

I’ve been sitting out on my front porch this morning, drinking my coffee, doing some reading and watching the world spin around.

Twice in the past 45 minutes, two different drivers have stopped their vehicles at the intersection outside my house to check their phones. I applaud the fact that they are focusing on one thing at a time, but here’s the deal: pick a better place to stop.

Both drivers chose to stop in the lane of traffic, right at an uncontrolled intersection. This causes oncoming/cross traffic to question their intentions. Are they going to go? Do they know how to navigate an uncontrolled intersection? Are they going to turn? Confusion and frustration pretty quickly become the two dominant emotions.

Moral of the story: be picky about where you choose to stop. It matters to other people.

Company of One: Why Staying Small is the Next Big Thing for Business — by Paul Jarvis

I have to say, the title is very descriptive. The perception of a business needing to grow exponentially in order to succeed is just that, a perception.

While I found the book to be slightly repetitive and it covered the same ground multiple times and kept repeating the same overarching points a couple times and restating what has already been said in previous chapters and… well, you get the point. This book could have been half the weight but still carried the same punch. Once I got past that issue, Jarvis is decent writer. But, like my views of Seth Godin, his writing is more geared to a blog style format than a full-length book.

There. I got my quibble out of the way.

The remainder of the book was insightful as it laid out the many ways a business fails by trying to grow to quickly: investing in and focusing on potential customers rather than investing in and focusing on current customers, being myopic when it comes to viewing growth as the only viable answer to business problems, giving up ownership of a company unnecessarily to VC/PE/angel investors, etc. In short, growth as a business strategy needs to be carefully examined before embarking on that particular path as it often becomes a solution looking for an ever-bigger solution. And at a certain point, that strategy can get crunchy.

Here’s the WorldCat link for the title: http://www.worldcat.org/oclc/1086338038 Go find it in a library near you.

My Dad’s birthday

Today is my Dad’s 82nd birthday. Happy birthday, Dad!

I called him up, wished him a happy birthday and we spent 16 minutes and 49 seconds talking about the rainstorm we had in Spokane yesterday. 1 inch of rain in less than 20 minutes.

We talked about how it reminded me of being in an earthquake in Seattle in 2001. 15 seconds of excitement and wonder, followed by 15 seconds of awe, followed by 15 seconds of wishing for nothing other than to have the shaking stop. The timeline yesterday was a little more drawn out but it followed the same pattern: childish glee at the amount of water falling from the sky, followed by amazement at how quickly the street in front of my house turned into a sizable creek, followed by the fervent desire for the rain to stop before someone got killed.

We talked about how the rain reminded me of a couple rainstorms I witnessed when I lived in Florida. Not just sheets of rain moving across the lawn, not just blankets, but duvets stuffed with down comforters of rain. Thick. More water in the air than air.

Here’s what we didn’t talk about: how Florida rain is an unusual thing for Spokane. How a warming atmosphere holds more water vapor than a cooler atmosphere. How flooding will be a more common thing going into the future. How we humans need to curb our emissions, drastically so. Now.

My Dad is 82.

 

This is Marketing — by Seth Godin

I’m giving this one 4-stars out of 5. Godin continues to do what he preaches: get better at what you do.

While I’m still occasionally struck by the thought that Godin’s writing strength is blog-style format rather than full-length books, that’s my biggest complaint about his thoughts and writing.

As someone who finds myself in the role of an accidental marketer for my library, I’ve been following Godin’s advice now for a number of years and it seems to be working. The Spokane Public Library recently passed a $77 million dollar bond measure (with a 65% approval rating). Prior to that we passed a levy lid-lift with nearly a 73% approval rating. We’re doing something right.

I certainly can’t take all the credit (or even just a fraction of it… I have some amazing co-workers) but here are 13 questions from Godin that address how to go about sharing valuable work.

Who’s the work for?

If your answer to this is “everyone,” you’re screwed. Go find the “smallest viable audience” that you can and build something for them. For me, it’s the Spokane business community. And even more specifically, it is the business startup scene in Spokane.

What’s it for?

Shrinking the scope of risk facing startups. If I can throw a pile of data at a new startup and shrink their risk by a certain percentage, that’s a win for them, a win for Spokane and a win for the library.

What is the worldview of the audience you’re seeking to reach?

It’s a mix of folks seeking affiliation/belonging and folks looking to dominate a particular line of business. Mostly though, it’s those looking for affiliation.

What are they afraid of?

Failure. The unknown. Looking dumb. Or the worst: not knowing they are looking dumb while failing.

What story will you tell? Is it true?

That the Spokane Public Library has one of the best business research collections of any library in the nation. You can look it up. And yes, it’s true.

What change are you seeking to make?

The culture that I’m trying to shift is the Spokane business culture. I want to move it from a competitive-minded entity to one more based on co-opetition, with the library firmly rooted at the hub of all collaborative efforts that can benefit the local business community.

How will it change your status?

At this point, I’m not sure. A decade ago I would have hoped to be where I am today in terms of having the library viewed as a trusted and valued community partner. Where it goes from here? Hmm. I’ll have to ponder.

How will you reach the early adopters and neophiliacs?

By showing up, over and over and over and meeting the business community on their turf. I can’t wait for them to find me. I have to go find them.

Why will they tell their friends?

An opportunity to be associated with something unique, uniquely good and uniquely valuable.

What will they tell their friends?

That the library has an amazing set of business research tools and they have a business librarian whose only job is to help Spokane’s businesses find what they need.

Where’s the network effect that will propel this forward?

A number of avenues here, but we’ve moved past the purely word-of-mouth advertising (which continues to be awesome) and are now positioned to be the go-to resource for all things business research related in the Spokane community. Industry trends? Go to the library. Market research? Go to the library. Competitive analysis? Go to the library. Sales lead development? Go to the library. Demographics research? Go to the library. Workforce training? Go to the library. And so on.

What assets are you building?

Right now, the base is spokanebusiness.org. That’s the bread and butter. But I do have plans to pull together my own blog so that I can communicate directly to my users without needing to go through some other platform to reach those who are excited about what the library is doing.

Are you proud of it?

Hell, yeah. And it’s only going to get better.